Pci, Case Study, Mia Case Study

INTRODUCTION The issue started on February 2008 when the new appointed Managing Director of PCI Sdn Bhd, En Ghani reviewed 2007 Financial Report and found out there were recent increases in costs of goods sold and inventories. The rate of increase in costs of goods sold had been disproportionate with growth of sales. En Ghani was informed that one of the reasons for the increase in cost was because of the current purchasing system that contributes to redundant purchasing and high inventory holding costs.Siti Aminah, the Chief of Financial Officer was asked to review the current purchasing system and suggested the need to implement a new computerized purchasing system that would help relieve some of its manual operations and at the same time would ensure it has the proper controls in place. En Ghani requested a formal report on current purchasing system and suggestion for a new system before the next management meeting which would be in two weeks time. En Ghani assigned Siti Aminah on the special task instead of the senior Chief Production Officer and she did not have any experience in system and technology.The new system must be able to reduce costs, enhance control and provide easy management of users and services in qualitative and quantitative ways. CHARACTERS En Ghani : as the new appointed Managing Director of Penda Cable Industry Berhad, who reviewed past year Financial Report and asked for formal report from Siti Aminah. Siti Aminah : the Chief of Financial Officer that being asked to make formal report instead of the Senior Chief of Financial Officer. CURRENT PURCHASING SYSTEM IN PCIPurpose : to ensure the purchase of raw material (exclude external Aluminium cable scap) that was required for the manufacturing of cable, conductors and associated products. 1) Monthly Raw Material Summary Cik Lim General Manager of Material Resources and Planning En Razi Assistant Purchasing Manager (MRMS) Review 1st week of Forecasted Monthly Every month Material Requirem ent En Sam General Manager Purchasing (MMR)MRMS Planning Section En Razi 2) Cik Anne Purchasing Clerk >RM100 000 En Ghani Filing En Min Raw Material Storekeeper

Business issues and the context of HR Essay

The organisation is the background within which the HR function works. Understanding the deep nature of the organisation has to be the main goal for HRM as the nature of the organisation has a huge impact on how people are managed in the business. The organisation is defined as the planned coordination of the activities of a number of people for the achievement of some common, explicit purpose or goal, through division of labour and function, and through a hierarchy of authority and responsibility (Schein, 1980). Historically, there have been many definitions of organisations, depending on whether they focus on: †¢Their size: SMEs, Large and Public Sector. (Curran and Stanworth, 1988); †¢Their prime beneficiaries: members, shareholders, users, the public. (Blau and Scott ,1962 – Maltby, 2003); †¢The degree to which they are mechanistic (highly structured organisation with centralised policies, rigid hierarchical ranks, a strong emphasis on administration and clear boundaries between departments) or organic (a flattened structure, colleague, rather than command and control relationships as the predominant mode, short lived and flexible administrative systems and mobile departmental boundaries (Burns and Stalker ,1966); †¢Their structure meant as the relationships between employees at vertical and horizontal level (tall or flat/lean, hierarchical, matrix, flexible, virtual) (Leatherbarrow et al., 2010). Thinking about a mixed economy such as UK, organisations can be classified in: †¢Public organizations, generally providing essential services such as health, education, social services, policing. They are responsible to central government and those who run them are accountable to the public (Taylor and Wilkinson, 2012). The nature of their funding (taxpayers) requires them to prove their responsibility with the public money. Their HR department tend to be large and able to provide HR specialist support in different areas. Because of the accountability to the public, HR tend also to be bureaucratic and inflexible. †¢Private organizations are those owned  by private individuals/families/stakeholders (Taylor and Wilkinson, 2012). These are industrial and commercial companies that respond to the demands of the market and exist to make a profit for their shareholders. In the private sector, HR tend to be a small department with more room for innovative strategies. †¢Third sector organizations are understood to be non government and non profit. Non distribution of profits to shareholders is a defining feature, as is a degree of volunteerism. They tend to fill in the gaps in areas of state and market deficiencies, and are nowadays growing in global significance (Crampton et al, 2001). They are typically a mix of government funding, gifts, grants and earned income. Examples of third sector activities are found in international aid, culture, recreation, social services, education, religion and health. Staff is frequently very mission-focused and gains a lot of job satisfaction by just being committed to the cause. Large organisations in the third sector are likely to have specific HR departments while smaller organisations are unlikely to have specific HR departments and HR functions may be ‘tagged’ on to the role of managers or staff more generally (Venter and Sung, 2009) The nature of organisations and the style used to manage the people in it are strictly related, as the management style highly depends on the particular business. However, as seen for the definition of organisation, the definition of management and its classification have long been debated. At the beginning of 19th century the most important of the classical Management theories was the scientific approach or Taylorism which involved breaking down the components of manual tasks in manufacturing environments, timing each movement so that there could be a scientifically proven â€Å"best† way to perform each task. Employees could be trained to be ‘first class’ within their job by their managers. In the 60’s, there was a new approach focused on the â€Å"human factor†. In â€Å"The Human Side of Enterprise† by McGregor, he distinguished between: †¢Theory X, that adopts the authoritarian view that people normally abhor working and must be forced to work with punishment for failing to meet the objective. These people actually prefer to be directed and lack ambition. †¢Theory Y,  adopts the participative management style, which operates on the idea that people are inherently motivated to work if they find the job fulfilling The System Theories focused attention on organizations as ‘systems’ and on the complexity and interdependence of relationships of their inter-related sub-systems. This approach attempted to synthesize the classical approaches (organizations without people) with the later human relations approaches that focused on the psychological and social aspects (‘people without organizations). The Contingency theory, developed in 1950s, argues that there is no ‘one best way’ to structure an organization and we face different possibilities when determining how it should be structured and how it should be managed. Successful organizations adopt structures that are an appropriate response to a number of variables, or contingencies (Enoch, 2006). Practically speaking, management is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively. There are several different resource types within management, such as: Human, Financial, Technological and Natural resources. HRM BACKGROUND AND ROLE OF HR HR is part of the overall management of an organization, but again, providing a conclusive definition of contemporary HRM is quite challenging. â€Å"There is no generally agreed framework for understanding and analysing the HR function; there are only competing models. In practice, the HR function within organisations is infinitely flexible, organisationally contingent over time and driven principally by the external contexts of the age; and these often change within short periods of time†. (Farnham, 2010, pg 4). During the years, we assisted to an evolution from what have been traditionally labelled as ‘personnel management’ to a distinctive HRM. The HRM was characterised by a different philosophy and approach to the management of ‘people at work’ (Storey, 1989) and was putting an emphasis on  performance, workers’ commitment, and rewards, based on individual or team contribution. Figure 1: From Personnel Management to HRM: a Summary (Farnham, 2010, pg. 7) The two main developments in the HRM have been the continued delegation of some HR activities to line managers and the outsourcing of large areas of the traditional personnel management. These changes have had particular consequences in the HRM and HR roles, increasing the need of highly specialised HR, technical experts who act as consultants either internally or externally. On the other side, these developments required more investment in training for Line Managers (also coaching) in order for them to be able to face HR issues and communicate with HR specialists. Changes in HRM have led to change in the structure of HR especially in large organisations in both private and public sector. It has been noticed that many organisations adopted the Ulrich’ ‘s ‘Multi-legged model’ (Ulrich, 1997) of HR structures in which HR functions become more focused on outcomes, rather than processes, more specialised and divided in Strategic partners, Expert, Champion for employees and Agent of continuous transformation. (details in appendix 1) This model has been reviewed by Ulrich in the ‘Three – legged model’ with HR divided in: †¢HR business partners (or strategic partners) – senior or key HR professionals working closely with business leaders or line managers, usually embedded in the business unit, influencing and steering strategy and strategy implementation; †¢Centres of excellence –small teams of HR experts with specialist knowledge of leading-edge HR solutions. The role of centres of excellence is to deliver competitive business advantages through HR innovations in areas such as reward, learning, engagement and talent management. †¢Shared services – a single, often relatively large unit, which handles all the routine ‘transactional’ services across the business such as recruitment administration, payroll, absence monitoring and advice on simpler employee relations issues. The responsibility of shared services is to provide low-cost, effective HR administration. (Ulrich and Brockbank, 2005) Behind the division in the HR roles, experts recognise organisations’ request for an HR more involved in the business and able to contribute to the business strategy with a tangible and cost effective results. In the CIPD’s 2001 ‘Next Generation HR: Insight driven’, it is explained that where the ‘Three-legged stool model’ is used, HR’s sphere of influence can be narrowed and there may be less opportunity for teams and individuals to be insight-led. The report highlights that while the main HR role is to maintain people and performance strengths, HR needs to be more integrated to the business. HR needs to speak the business language and need to have a full knowledge of it (of both internal and external factors) only in this way HR will be able to deliver deep organisational insight. Basically, HR needs to understand and fully use the ‘business savvies’: †¢understanding the business model at depth †¢generating insight from data and evidence †¢connecting with curiosity, purpose and impact †¢leading with integrity, consideration and challenge Finally, the report highlights that while the ‘Three-legged stool model’ is more appropriate for larger organisations, the ‘Business savvies’ it is appropriate for all sizes and shapes of organisation. (CIPD, 2001) BUSINESS STRATEGY AND HR STRATEGY (details in appendix 6) DATA SOURCES If the HR objective is to be integrated into the Business, it is then crucial for HR having a clear data sources, a strong competence in interpreting the information and presenting them to the business. HR can find data from internal and external sources. Examples of Internal sources in COMPANY NAME are: Employees (listening and talking to them), Focus Group, Climate Surveys, Employees Data Base, KPIs, Budget, Performance and Leadership Management System, Payroll data. Example of external sources are:  Customers’ reports, Customers’ surveys, Recruitment agency reports, CIPD Magazine, Employment law updates, Industry Magazines, Census Information, EHS Magazine. KPIs Once an organization has analysed its mission, identified all its stakeholders, and defined its goals, it needs a way to measure progress toward those goals: KPIs are those measurements. Key Performance Indicators KPIs, also known as Key Success Indicators (KSI), help an organization define and measure progress toward organizational goals. (Reh, 2005) The role and use of KPIs is crucial in COMPANY NAME. Here, every month a meeting is held during which every department presents its KPIs and discusses any progressions or need to improve them. Also HR has its own KPIs which are related to: hours worked, overtime hours (to be kept at 20% maximum level) and sick days (in order to monitor long sick periods). (details in appendix 6) Performance & Leadership Management (PLM) In addition to the KPIs, COMPANY NAME has adopted a specific system in order to measure, develop, evaluate and reward people’s performance: the Performance & Leadership Management system. This system is a management process that aims to establish a transparent and a bi-lateral communication with the employees to define together how they can contribute to the organization results, if they are working effectively towards achieving the agreed objectives and finally providing them with adequate support to improve and develop. The PLM process consists in 5 main phases: 1.Objectives Setting 2. Half Year Review 3.Self – Assessment 4.Evaluation and Calibration 5.Feedback phases. The PLM cycle is annual and at the end of it, the company may decide to assign a PLM Bonus to employees. Finally, the PLM is also uses to identify Talents, employees with high level of P&L skills, able and willing to accept positions of growing responsibility. This assures continuity to the business and a draw up succession plans for all key positions (details in appendix 7) SWOT and STEEPLE In addition to KPIs and the performance measurement, HR can also collect data and plan for its strategy by using two particular technics: The SWOT analysis and the Steeple Analysis. The SWOT analysis, developed by Ansoff in 1987, it is a data capture exercise which focuses on organisations Strengths, Weakness, Opportunities and Threats (for an example of SWOT analysis in COMPANY UK, see appendix 8). The STEEPLE analysis is like an audit of the external environment which is focused on the external factors than can influence the organization and affect its long-term survival. If the organization has a full understanding of the environment and all its factors, it has the possibility to take advantage from potential opportunities and minimize possible risks. Below an example of STEEPLE analysis in COMPANY NAME realised in June 2013 during a Focus Group meeting: †¢SOCIOLOGICAL: Changes in culture, Cultural Barriers, Language barriers, Lack of educated people, Lack of technical skilled people, Immigration; †¢TECHNOLOGICAL: New Payroll System, SAP System, Skype, Conference call System, Computer Software, Blackberries, Outlook; Company Intranet; †¢ECONOMIC: Financial Crisis, Recession, Globalisation, Prices, Employment rate, Unemployment Rate, Banking Crisis; †¢ENVIRONMENTAL: Carbon footprints, Sustainability Report, Sustainability Plan; †¢POLITICAL: Government changes, Pension Reform, Sector regulation, EU regulations; Local regulations; †¢LEGAL: Employment law, European Law, European Court of Justice, Local authority; †¢ETHICAL: Local Community Interest, Stakeholders Interests, Anti-corruption Law, Equal opportunities, Human rights, Promoting employees welfare, Well working environment. HOW HR CAN RESPOND TO EXTERNAL PRESSURE? As shown in the STEEPLE analysis, the Lack of technical skilled people, it was perceived as a big external risk for the business. The role of HR in facing this problem was crucial and requested lots of curiosity, research and resourcefulness. The HR department had to concentrate on a short term need, which basically was focused on finding candidates with the right skill-set for the (many) uncovered positions, but they also had to think about a long term plan able to strengthen the presence and knowledge of COMPANY NAME in the Midlands area. After some research, the HR department found out that, the lack of high qualified people in the Midland, it was due to the fact that the particular skills required were either absent in the area or the few people who have them had already a job. Therefore, HR had to concentrate on different ways to recruit candidates. They then started to: †¢Using social network to advert company positions (in order to reach people in all over the world); †¢Using Skype for first and second interview stage; †¢Increasing the use of relocation and sponsorship for candidates coming from other countries; †¢Advertising all the uncovered position internally first, this in order to give to all employees the possibility to apply personally or to propose someone they knew (Word of mouth) The long term plan to create more visibility and awareness about COMPANY NAME and its business in the Midlands was achieved by: †¢Taking part in Colleges and Universities open days – this in order to attract the future generation of engineers; †¢Use of a work experience program – open to students from technical colleges who can spend one month in one of COMPANY ’s departments; †¢Selection and sponsorship of four graduates to be sent to the COMPANY Business School in Detroit or Shanghai for three months. It is important to highlight that some of the above initiatives, in  particular the ones in recruitment, made COMPANY save money. In 2012, COMPANY spent in recruitment (using agencies)  £30,000; in 2013, the cost for recruitment (using social network and word of mouth) dropped to  £22,000 with a saving of almost the 30% in budget resource. Recently, HR had to deal with another issue coming from the external context: The Pension Reform in UK. HR was particularly involved in designing an effective communication plan in order to spread to the UK team information about the changes. The communication plan was quite a delicate step as it was not only about the legal changes but also about the COMPANY UK’ s decision to change the pension provider (moving from Legal & General to Scottish Widows) and the contributions level (starting from January 2014). The first thing HR did, it was to select two champions among the most senior and influencing employees, trained them on the reform and invite them to share the news with the team. This approach was useful to create a good feeling about the reform and all the changes related to it. Then, during the sixty day consultation period, HR organized workshops during which, financial expert from Capita, presented and explained the reform and its consequences and gave personalized advice to the employees. Finally, HR provided employees with brochure, leaflets and posters. It is important to highlight that, behind the COMPANY’s decision to change Pension provider and level of contributions (well above the minimum required by law) there was the HR idea not to use the Pension Scheme as a compensation and benefit tool anymore, but to consider it and use it as a powerful tool to retain current employees and to recruit more of them by increasing the appeal toward COMPANY UK. Finally, as a consequence of the introduction of the new scheme, in less than one month, the number of enrolled employees has almost doubled, increasing from 34 (enrolled in L&G) to 60 (in SW) on a total of 72 COMPANY UK employees. This was a great result for both the business and HR.

Ansel Adams life and two analysis of his photographs Essay

Ansel Adams was born February 20, 1902, in San Francisco, California. Ansel took an interest in music at an early age. He taught himself how to play the piano and enjoyed the surroundings of nature. In 1916, he and his parents went on a trip to Yosemite National Park where he received his first camera, the Kodak Box Brownie. His first photographs recorded their vacation. Ansel fell in love with Yosemite National Park and would return every summer. He worked four summers as the caretaker of the park’s club headquarters. During this time, he became an expert mountaineer and conservationist and gained vast of experience as a landscape photographer. Ansel struggled between two professions, photography and music. In 1920, he decided to become a concert pianist. For seven years he gave piano lessons and concerts. After viewing Paul Strand’s wonderful work, Adams decided to switch careers to photography. A short time later, he joined â€Å"f/64†, a group dedicated to the concept of photography that looked like photography, not like an imitation of other art forms. Ansel stands as one of America’s greatest landscape photographers. His career was punctuated with countless elegant, handsomely composed, and technically flawless photographs of outstanding natural landscapes. His strength as an artist is largely attributed to his diligent investigation of the methods of photography, developing a careful darkroom technique of exposure and development he called the Zone System. In each of his images, Adams aimed to vary the range of tones from rich black to whitest white in order to achieve perfect photographic clarity. His reputation has been firmly established by exhibitions in virtually every major American art museum, three Guggenheim Fellowships and a score of publications. One of Ansel’s landscape photographs is Forest of Aspen. Forest of Aspen is an excellent example of chiaroscuro. The focal point is the tree on the left side that looks as if it is illuminated by the sun. Ansel was good at producing black and white photographs that had the whitest whites all the way to pitch black. The tree is a bright white while the rest of the photograph is a variety of grays and blacks. There are several skinny tree trunks behind the bright tree extending to the top and width of the photograph. Some grey leaves can be seen at the vary top of the photograph making the bright tree look like a younger tree. Between the skinny tree  trunks there is black space. The skinny tree trunks are a variety of grays starting from light gray to black as they retreat out of sight. Just to the left of the bright tree there is another tree a bit smaller. This tree isn’t bright, but rather a light gray. Small gray and black shrubbery occupies the lower portion of th e photograph. When looking at this photograph, one wonders how the sun seems to shine only on the small tree located on the left. Another photograph taken by Ansel Adams is Moonrise, CA 1966. This is another example of chiaroscuro. This photograph is looking at the campus of UC Berkeley and the sky. The top of the photo till midway is pitch black. Then in the middle but a little to the left is a small white circle which is the moon. Below the moon is a small section of sky that is still lit up. This section of sky contains scattered clouds. Under the skyline there are silhouettes of several buildings and trees. Some of the buildings details can be seen while others are black. The lower section of the photo is hard to make out. There appears to be a car in the lower right section indicating a possible parking lot. This photo shows excellent representation of the transforming sky from day to night. Ansel captured this transformation in mid-form. The sky contains both the pitch black night sky and the bright white sky with scattered clouds. Ansel Adams was a man who loved photography. He showed this love through countless studies he did with photography. No one could print his negatives the same way he could. Ansel was the best black and white photographer of his time. The ranges of black and white he could print were outstanding. I thought the film that we watched was very dry and dull but the photographs that Ansel Adams took were amazing. He truly was an artist. I have worked a little bit with black and white photography and the variety of color he got from his negatives was truly incredible. I have respect for Ansel because he loved photography. He showed this love through his photographs; and when he died in 1984, he arranged for all his photographs and negatives to go to the University of Arizona. Now his negatives can be observed and even reprinted to help the study of photography continue. This shows that he was a very giving person. He did whatever he could to help advance photography. He even  tested and pro moted the Polaroid Land camera, which he sent over 3,000 memos to Polaroid. Ansel Adams was dedicated to photography.

Environmental analysis Essay Example | Topics and Well Written Essays - 750 words

Environmental analysis - Essay Example Taking into consideration the facts, stated above this article seeks to discuss the business environment and will focus more on environmental analysis and its importance to every business organization. Several experts and scholars have come up with various definitions of environmental analysis. Environmental analysis, according to Marketing Intelligence (nd), involves studying the organization’s environment with an aim of pinpointing the environmental factors that impact the operations of the organization significantly. While some scholars prefer to divide the business environment into three major categories (operating, internal, and general environment), most experts prefer to categorize the business environment into two; the internal and external environments. Environmental factors may work for or against the business and hence they must be accorded due consideration if the business must remain in business according to Armstrong (1996). There have been developed quite a number of business environmental analysis techniques by several different scholars and organizations. Some of these techniques include PESTLE, SWOT, MOST, CATWOE, Five Whys, De Bono 6Hat, MoSCoW, and VPEC-T among others. However, the most common techniques commonly used include SWOT analysis and PESTLE analysis. During a SWOT analysis, the strengths, weaknesses, opportunities and threats of the organization are considered according to Hill and Westbrook (1997). The strengths of the organization include its competitive advantages, while its weaknesses are those aspects that it needs to improve on. Opportunities are those openings that the organization has for potential growth while the threats are those obstacles that it faces. A PESTLE analysis on the other hand involves the consideration of political, economic, sociological, technological, legal and environmental factors that impact the organization’s performance (Marketing Intelligence, nd). The

Ecotourism in the UK Tourism Market Assignment Example | Topics and Well Written Essays - 1750 words

Ecotourism in the UK Tourism Market - Assignment Example In this regard, the dimension of eco-tourism has gained relevance in the global market in the past few decades. It has its relevance primarily in the niche market and is trying to gain sustainable development. Ecotourism is different from the other forms of travelling as it focuses on conserving natural areas by sharing knowledge and educating the people about the benefits of these resources. Ecotourism as per the researchers is interested in wasteland locations and pristine areas. Ecotourism creates benefits by travelling in natural areas and exhibiting education to the people (Wood, 2002). However, the approach of ecotourism might neither be able to replace the existing tourism activities nor will it be able to sustain the competitive market. This essay intends to evaluate relevance of the eco-tourism and its failure in the United Kingdom through appropriate examples. In addition, the potential and role of ecotourism in the UK and the form through which it can be administered will also be determined. Ecotourism It is a ‘nature- based’ tourism which is an effective tool for the development of environment by appreciating and adoring the natural resources without disturbing it. It is an important form of travelling as it is effective in educating the people regarding the conservation of the natural areas. ... A few of the new tourism areas which have come into relevance due to ecotourism are the desert areas and tropical areas which are poor and underdeveloped. The eco-tourism explores areas which are rich in heritage and encompasses the protected landscape for the purpose of travelling. These areas can be the national parks and castles as well (Wood, 2002; The International Ecotourism Society, 2000). One of the key issues with respect to ecotourism is that anyone can use the name to promote its tourism as it has no rules and restrictions on its use. It is used for the purpose of marketing without really exploring the natural areas and at times its name is misused for the promotion of tourism industry (Wood, 2002). Ecotourism Not Promoted As a Major Sector in the UK Tourism Market The key problem that is associated with ecotourism in the United Kingdom includes a lack of destination which is left unexplored by the tourism industry. Moreover, the UK has less natural areas such as forests a nd deserts which can be discovered and explained by educating people through tourism. Also, the UK is unable to satisfy the standards of the small scale tourism which is orthodox in nature. The increasing population of the UK is also affecting the presence of eco-tourism as the number of the natural areas is reducing with the rise in the habitants. According to statistics, it is estimated that the population of the UK might increase by nearly 4.3 million by 2018 which would affect ecotourism (Office for National Statistics, 2013). In terms of another crucial determinant, it can be affirmed that the demography of a country also influences the ecotourism to a certain extent. The main tourists of ecotourism are youngsters, mid-aged

Same sex marriage Essay Example | Topics and Well Written Essays - 750 words - 1

Same sex marriage - Essay Example It was in 1970 that the first homosexual couple applied for a marriage license and was denied to marry. Since then, the LGBT community members’ struggle has begun. These days, there are seventeen countries in the world, mostly in Europe and South America, that give the right to marry and found a family for gay couples. In the United States, same-sex couples have a right to marry in thirty-seven states and the District of Columbia; in seven states, it is banned, and the issue is under court review in six states (CNN Library). The first argument for legalization of same-sex marriage is that marriage is an internationally recognized right. More specifically, the Universal Declaration of Human Rights states, â€Å"Men and women of full age, without any limitation due to race, nationality, or religion, have the right to marry and to found a family† (The United Nations). It is not stated whether the couple should consist of a man and a women only, and the article on the right to marriage highlights people’s equality and is based on the idea of non-discrimination. The second argument for same-sex marriage legalization is that discrimination against members of the LGBT community in this sphere leads to discrimination against them in other spheres of life. Due to the fact that marriage is a very important social and legal institution, same-sex marriage ban instigates further prejudices, unequal treatment, and discrimination against LGBT individuals. These days, gay people are still experiencing dis crimination in the workplace, in their families, at educational establishments; they even become victims of hate crimes. The third argument for same-sex marriage legalization is that it will bring a range of benefits, which gay people are deprived of today. Among such benefits are health benefits as many of gay people suffer from physical and psychological disorders caused by pressure and discrimination. A 2010 research published in American Journal of

Peter Eisenman House II Essay Example | Topics and Well Written Essays - 500 words

Peter Eisenman House II - Essay Example This paper will proceed to compare the salient points of â€Å"Cardboard Architecture: House I and House II† to support or criticize the building (Appendix A) built by Sita Sanders of Catskills as a college project. Eisenman insisted on the notion of conceptual archituecture as similar to cardboard architecture for its underlying formal relationships going beyond mere shapes nor conventional signs but â€Å"a set of archetypal relationships which affect our most basic sensibilities about our environment,† (Eisenman, 25). The same can be said of Sita Sanders’ house built to look like a mound of earth or a hill, complete with grasses that grew on its roofs. It was described as â€Å"†¦one-room straw-bale †¦right next to her mother’s house,† (Green, P 3). While it has doors, walls, windows, and metal beams that represent the conceptual house, it blends well to its environment, or the architect’s desire on how to make it look like and f unction – beyond a home but a response to pressing needs to address: global warming, extreme cold during winter, improvement of the natural habitat.

Sodium Essay Example | Topics and Well Written Essays - 250 words

Sodium - Essay Example Despite the fact that sodium is very significant to the body, too much intake can have adverse effects especially on individuals who are sensitive to sodium. Excessive consumption of sodium can lead to hypertensions which can cause complex health problems (Gazzaniga 23). Sodium helps in muscle and nerve function because it is a mineral that has an electrical charge or electrolyte. The electrolyte facilitates transmission of nerve cells and muscle contraction. For example sodium ions such as chloride and potassium trigger nerve impulses and muscle contractions when the change places across cell membranes. Sodium maintains fluid balance in the body. For example, via its ions (potassium), it attracts water to itself which ensures that hydration level in the body is optimal. It is significant to note that sodium is found in food such as fish, meat, pickled foods, olives, eggs, table salt, dairy foods and poultry (Gazzaniga 45). Excessive overdose of sodium causes hypertension which can cause many health problems. However, deficiency of sodium in the body can lead to serious health problems. For instance, deficiency of sodium in the body leads to hyponatremia which means the body can not be in a position to regulate sodium.

Your objective is to show the ways in which the document or source. In Essay

Your objective is to show the ways in which the document or source. In the paper please identify the source and its creator. Int - Essay Example "This film from the 1970s reflects that period's questioning of the guilt of convicted atomic spies Julius and Ethel Rosenberg. The film follows the trial very closely and even features actors reading important parts of the trial transcript. It shows many newspaper headlines and much film footage from the period. People interviewed for the film include the authors of an investigative book, a Federal Bureau of Investigation (FBI) agent, five of the jurors, the prosecutor, an assistant for the defense, and the Rosenbergs' children. The film was originally shown in 1974, but after 100,000 pages of FBI documents were released several years later, a new introduction and postscript were added and it was re-televised in 1978. In the addition, some of the testimony of the witnesses against the Rosenbergs is questioned and the judge is claimed to have broken the ethical code of judges. The film concludes that the Rosenbergs were not executed because they were guilty but because they refused t o admit they were guilty." i Another primary source is Judge Kauffman's Statement Upon Sentencing the Rosenbergs which is available at the link: http://law2.umkc.edu/faculty/projects/ftrials/rosenb/ROS_SENT.HTM. In this statement, the judge sentenced the couple to death saying that their crime was worst than murder and that they entered such "serious conspiracy with full realization of the implications." convicted.

Work Ethics Assignment Example | Topics and Well Written Essays - 1500 words

Work Ethics - Assignment Example Research methods.-Books and Journals related to the subject. 6. Data collection & analysis. The body-Change in the Work Ethic – A Slow Transition Conclusion References (range them alphabetic). Work Ethics Abstract Work ethics is defined as one’s attitude towards work, job, career and vocation. Work ethics is intrinsic that is, it is a desire to do work ethically. Philosophically, this may lead to various perspectives; the truth about work ethics, can be answered from the Work Ethics come from God the creator. Historical evidence shows how the meaning of work has changed over the centuries. Every occupation has a different work ethics but the moral values more or less remain the same. A strong work ethic involves the belief that the work is the core of moral life useful to oneself, family and community. Strong work ethics stress on building character and discipline. As strong work ethics emphasizes moral superiority than the idle laziness, pride in craft over carelessnes s and earned income over unearned income. Work Ethics 1 Introduction: Definition Work ethics is defined as one’s attitude towards work, job, career and vocation. Work ethics is intrinsic that is, it is a desire to do work ethically. The word ethics in the corporate world constitutes various notions like honesty, responsibility, attitude, communication interaction and respect. From historical perspective, the cultural norms places work in positive moral values, as work ethics are essentially intrinsic. A definition by Hall, 1986 in Protestant Work Ethic states, â€Å"work is an effort or activity of an individual performed for the purpose of providing food or services of value to others ;it is also considered as the work performed by an individual.†According to Fineman, 1987, from Protestant Work Ethic, work is very important aspect of middle class as it describes its identity and is a means of its security; it is a secure predictable reward for its labor or efforts. De velopment of Work ethics –Brief history There has been significant change in the attitude towards work since Classical period. As cited by Roger B. Hills ,The Traditional Judeo-Christian beliefs state that sometime after the dawn of creation, man was placed in the Garden of Eden "to work it and take care of it" (NIV, 1973, Genesis 2:15). There is a likelihood that an ideal work situation was disrupted when sin entered the world and humans were thrown out of the Garden. Genesis 3:19 described the human plight from that time on. "By the sweat of your brow you will eat your food until you return to the ground, since from it you were taken; for dust you are Work Ethics 2 and to dust you will return" (NIV, 1973). Rose stated that the Hebrew belief system viewed work as a "curse devised by God explicitly to punish the disobedience and ingratitude of Adam and Eve" (1985, p. 28). Numerous scriptures from the Old Testament in fact supported work, not from the stance that there was any joy in it, but from the premise that it was necessary to prevent poverty and destitution (NIV; 1973; Proverbs 10:14, Proverbs 13:4, Proverbs 14:23, Proverbs 20:13, Ecclesiastes 9:10). Change in people’s Attitude In the present times people attitude towards work has changed drastically .With these attitudinal changes some questions need to be answered. Ethics, According to William H.Shaw (P.7), deal with individual character and moral rules that govern and limit our conduct .It investigates questions of right and wrong, duty and moral obligation and moral responsibility. The Work ethics are intrinsic; they come from within. Philosophically, this may lead to various perspectives; the truth about work ethics, can be answered from the Work Ethics come from God the creator. God made humans in His image, and His word proclaims these

College of Nursing Entrance Letter Essay Example | Topics and Well Written Essays - 750 words

College of Nursing Entrance Letter - Essay Example I always sought to help others who were injured or in need of my assistance at a very young age. I became inclined to enter the field of medicine during my high school years. At the time, my counselor enrolled me into the two-year dental assistant program. This program contributed to the discovery of my passion to help others. During the two years, I learned how to make dental models, mount and develop x-ray films, take impressions, follow dental procedures, and most importantly employ my knowledge as an allied healthcare professional. My dental assistant teacher referred me to physicians and dentists who helped me to expand my hands-on experience. I advanced my education by attending the Institute of Health Education and acquired my X-Ray license. Upon receiving my X-Ray license, I attended the Certified Dental Assistant program to increase my knowledge of oral hygiene techniques and preventive healthcare methods. The dental field became a transition to enter the nursing field after a trip to Peru. My aunt, an Obstetrician /Gynecologist, found out that I had an interest in providing healthcare to patients and she recommended that I shadow her. Throughout the week, my aunt gave me information concerning the various fields in nursing and its vigorous lifestyle. During that period I noticed that my aunt devoted herself to her patients. Thus, my interest in the medical field and my aunts ambition to achieve wellness for others influenced me to continue the nursing field. I was convinced and I knew that as I was capable, willing, and desiring to fulfill my ambitions to help others. I also realized, that as I fulfilled all the requirements to become a nurse, I would not only deliver proper healthcare in the United States, but also around the world. As we know, mankind is not liberated from diseases, therefore applying my knowledge would help others. I am a sociable, friendly, and patient person. I am responsible, self-disciplined, and attentive. I recognize

Strategic Management and Unilever Essay Example for Free

Strategic Management and Unilever Essay Introduction: Unilever is a multinational corporation with â€Å"extensive product offerings in the food, detergent, and personal care business.† Because Unilever is organizing its companies on a decentralized structure, they are falling behind their competitors. In order for Unilever to succeed as a company they must look over their whole business strategy starting from their foundation and working their way through each and every subsidiary. In making minor adjustments for improvement, Unilever might pull through and have a chance of becoming a successful company once again. Case Problems: Unilever is facing many problems not only within the company but with competition as well. â€Å"Competitors are more successful by building global brands, reducing cost structure, and executing simultaneous product launches in several national markets.† In Unilever’s case, the decentralized structure is working against any efforts of building both global and regional brands. Because of many duplicates in â€Å"manufacturing, a lack of scale economies, and a high-cost structure,† they are trailing behind competitors in bringing new products to the market. Alternatives: One alternative Unilever could take would be to focus more on the products that bring in the most profit. In this case it would be the food products, which account for â€Å"60 percent of sales and include strong offerings in margarine, tea, ice cream, frozen foods, and bakery products.† Mainly because not everyone is willing or able to buy name brands or certain detergents, but there will always be a need for food. If they put more of their focus on this they would be able to exceed the already 70 percent of market share in other countries. The only downfall I see in this would be the extra profit that would normally come in from the other two options would decrease. Another alternative Unilever might consider might be to focus its detergents and personal care products in accordance to the needs and wants of communities in certain areas. For example, while one country might see it more fit to have Omo, another region might prefer the personal care products of Calvin Klein. In researching the area and what customers seem more comfortable with would help enhance sales. However, if the company would be willing to invest both time and money in doing this would be upon them. A third alternative would be for the company’s financial and marketing team to use the SWOT analysis. By using this, the company would get a better understanding of their strengths, weaknesses, opportunities, and threats. This would give them the chance to take advantage of what they are doing well while also showing them what exactly they should focus on to improve. Again, it would just be whether the company is willing to take the time and money to put int o the analysis. Solutions: Unilever â€Å"introduced a new structure based on regional business groups.† By creating groups and divisions in the company, each team was able to focus on a specific category of products. In doing so â€Å"groups and divisions coordinated the activities of national subsidiaries within their region to drive down operation costs and speed up the process of developing and introducing new products.† However, even with this change in structure, Unilever was still lagging behind the competition. Therefore, the company cut the number of brands sold â€Å"from 1,600 to 400 that could be marketed on a regional or global scale.† They also â€Å"reduced manufacturing plants from 380 to about 280.† Even after proceeding with this new foundation, they were still behind the competition. Unilever then decided to establish just two global product divisions. This included a â€Å"food division and a home and personal care division.† Contingency: If the solutions and changes made to the company fail, one back-up plan would be to cut out either the food or home and personal care division. That way the company would be able to focus on just one certain area. In doing so they would cut back even more products and brands, as well as  reducing manufacturing plants even more. This would help cut not only labor costs, but operating costs as well. As far as competition goes, Unilever would fall behind competing companies even more, therefore, instead of going for a global business, they should start back locally and overtime work their way back up. If they keep going at the rate they are, the company would take a bigger fall and might be harder for it to bounce back. Overtime, as they work on building the business then they can look into adding the other division, and then eventually work into competition globally once again. Conclusion: Unilever took a big step in trying to change and improve the company. Most businesses find it hard to accept change and that’s always the downfall to any great company. As far as the competition goes, Unilever has a lot to catch up on. They fell to far behind other competitors and suffered greatly from this. As long as Unilever stays patient with building their company up to what it once was, I feel that they will have no problem accomplishing a very successful company overtime.

Mountain Dew: Company Analysis

Mountain Dew: Company Analysis Executive Summary: This report is about the Mountain Dew, which was launched in Pakistan in 1994 by Pepsi Cola Inc. It was launched without any prior research of the market. It is a product of Pepsi Cola Inc. Originally it was a private brand, which was later purchased by Pepsi Cola Inc. In this short report first I will explore the reasons of its failure in Pakistan, and then I will suggest a marketing plan to re-launch. Mountain Dew world wide usually target sports oriented and adventure seeking people but due to pattern of living in Pakistan is different so I am going to position it as a refreshing drink with a unique energizing and citrus taste. It competitors include 7 UP (another product of Pepsi which is holding 52 % of share) and Sprite ( a product of Coca Cola holding 38% of market share)in a different way. Threat for re-launching Mountain Dew is that it might affect the sale of 7 UP which is another product of Pepsi Cola Inc. The area which I select to re-launch Mountain Dew is Karachi which is one of the major cities of Pakistan. Company PepsiCo, Incorporated (NYSE: PEP) is a Fortune 500, American multinational corporation headquartered in purchase, New York, with interests in manufacturing and marketing a wide variety of carbonated and non-carbonated beverages, as well as salty, sweet and cereal-based snacks, and other foods. Besides the Pepsi brands, the company owns the brands Quaker Oats, Gatorade, Frito Lay, Naked, Tropicana, Copella, Mountain Dew, Mirinda and 7UP (outside the USA). [1] Mission Our mission is to be the worlds premier consumer Products Company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity. [2] Product Mountain Dew, currently stylized predominantly as Mtn Dew, is a soft drink distributed by PepsiCo, but remains its own brand. The formula was made and first marketed in Marion, VA, Knoxville and Johnson City, Tennessee, USA through the 1940s, then in Fayetteville, North Carolina by Barney and Ally Hartman. By 1964, it was being distributed across United States. The formula still used today was created by Bill (William) Jones. As of 2007, Mountain Dew was the 4th best selling carbonated soft drink in the United States, behind Coca-Cola Classic, Pepsi-Cola, and Diet Coke. Mountain Dews Diet version ranked 9th in sales. On October 15, 2008, Mountain Dews official logo was redesigned to Mtn Dew, as a result of a PepsiCo re-branding of its core products. Currently in the UK, a new drink called Mountain Dew Energy has been introduced into the energy drink market. Mountain Dew was previously marketed in the UK in 1995, with a TV spot having the strap line Wild color, smooth taste. It was unsuccessful, and the sale of Mountain Dew in the UK was discontinued (except for imports) by 1997. [3] Mountain Dew in Pakistan (Situation Analysis): Mountain Dew was launched in Pakistan in 1994 by Pepsi Cola Inc. but failed to capture the market due to many reasons. Reasons of Failure Timing: It was launched at the end of July, but summer season in most part of the Pakistan starts from March and ends on September. So the timing to launch this product is not good. Packaging: It was introduced in glass bottles that were used by 7 UP. Same look, same color, only the brand name was changed. Distribution: Timing to launch Mountain Dew also affects the delivery and distribution system. Distributors did not take huge quantity of the drink. Fragmented Launching: The launch was fragmented. Instead of launching it in one city and covered more area they launch it in five cities (Islamabad, Karachi, Lahore, Gujranwala, Faisalabad) covering only one or two location. That was not good. Awareness: Pepsi Cola Inc. did not advertise properly in media to make consumer aware of the product. Market Situation: In Pakistan consumption of soft drinks in high. So the market is very attractive for new entrants. The sales are remarkably high during summer and cultural occasions like Eid, Ramadan, Birthday parties etc. Majority population in Pakistan is from middle and lower class. Thus high prices of non-essential goods are not acceptable. So company has to be careful in setting or increasing prices. Competitive Situation: The major competitors for Mountain Dew will be 7 UP, Teem and Sprite These competitors are charging same pricesà ¢Ã¢â€š ¬Ã‚ ¦ Rs.15 for disposable 250 ml bottle and Rs.10 for regular 250 ml bottle. Teem has very little advertisement where as 7 UP and Sprite are supported by Television advertisements, billboards etc. MARKETING PLAN I am going to re-launch it. I am assigning this product a separate business unit supported by required finance and facilities in the city of Karachi. Population of Karachi is estimated at 18 million. It is the best place for launching any product. People of Karachi are more risk taker and consider being a trendsetter for the rest of the country. Mountain Dew manufacturing plan will be located at SITE Industrial Area because of availability of resources like labor, electricity and most important water which plays an important role in manufacturing of soft drinks. Market Targeting Strategy A large group has been identified within the soft drink with similar wants for Mountain Dew and market segmentation will be done on the basis of geographic, demographics and psychographics of the customers. Positioning: Mountain Dew will be positioned as Refreshing and Energizing soft drink. Product Line: Mountain Dew will be launched in different packaging after getting success in a market. Price: Its price will be same as of its competitors. Distribution Outlets: Two channels will be used for distributionà ¢Ã¢â€š ¬Ã‚ ¦ Direct channel (sale promotion officers) Indirect channel (retail outlets). Mountain Dew will be provided to 10500 of these outlets. Company will generate 75% of sale from these outlets. Sales Force: 50 sales promotional officer will be hired who are responsible for the direct sales to institutions i.e. marriage halls, hotels, offices, universities. Sale Promotion: Discount will be offered to retailers and distributors. Consumers are offered with buy one get one free offers. Advertising: Initially company will have to spent huge amount on advertising to create awareness. Commercials on entertainment channels and Fm radio will be on aired 30 times a day for at least a month. Company will also advertise through news papers, billboards, banners. Marketing Research: Keeping in view of objective to satisfy customers efficiently and effectively, marketing team will keep in touch with customers to identify their buying preferences, taste etc. Building Customer Satisfaction Value Retention Mountain Dew is trying to get the image of refreshing soft drink with unique taste. Sales team, shopkeepers at retail outlets will be friendly and supportive with customers in forwarding their suggestions and complaints to the company. Objective is to delight customers once it is achieved it will create emotional bond with the brand. Customer Satisfaction Survey: Mountain Dew will have to conduct surveys after every three months for the first year of launching in order to identify customers satisfaction and dissatisfaction level and implement those changes suggested by surveys. Delivering Customer Value and Satisfaction After identifying the customer value and satisfaction factors the next important thing is to effectively deliver those values. Here is suggested value chain system for Mountain Dew. Primary Activities Inbound Logistic and Operations: Mountain Dew will be manufactured using advance technology and processing facility located at SITE Industrial Area, Karachi. Team of potential and experienced individual will be hired to support its operations. Outbound Logistic: Delivery of Mountain Dew in Karachi will be through Distributors. Distributors will be divided according to regions like East, West, North and South. If there are places beyond distributors access, Mountain Dew will use its delivery vans. Marketing: Different medias will be used for promotions and making consumers aware of the product unique features. Support Activities: Supporting activities like procurement, human resource, accounting etc. will be carried out by separate departments established for these purposes. Scanning Marketing Environment Now we are going to analyze macro environment, the demographic, economic, technological, political-legal and social cultural, for the re-launch of Mountain Dew. Demographic Environment The first of the macro environmental force is population. The company is interested in the size, density and growth rate of population of Karachi. Karachi Population Growth: Karachis population consists of 18 million people and population growing at the rate of 5% per annum. Population can be divided into five different aged groups: school-age children, teenagers, young adults aged 25 to 40, middle aged adults age 40 to 65 and age 65 and above. Company has to target decision makers that are young adults. Economic Environment Purchasing power determines the economic environment of a country. Purchasing power depends on income, prices, savings etc. The income level of people in Karachi is very low, trends of savings is not there. Economy is dependent on foreign debts. Majority of people in Karachi are salaried or daily wages labor. Average family income is round about Rs. 6000 or less. Technological Environment I dont consider technology as important factor for Mountain Dew. Political Legal Environment Political and legal environment affects marketing decisions. Pakistan is politically unstable. It gives negative indicator to foreign investors. So company has to seek some sort of assurance for the responsibility of regulating business from some agencies. Social cultural Pakistan has a mix culture. People are following inherited tradition, traditional norms and values. Due to high poverty people can not afford very cost. Many families in Pakistan live under one roof, so purchasing patterns of consumers are highly influenced by the advices and recommendations of other family members. Mountain Dew is being re-launched in Karachi, which is the largest city of Pakistan in terms of population, size and area. Here soft drinks are utilized through out year due to hot weather. The People of Karachi are considered trendsetters of the country. Competition Mountain Dew has identified its competitors as 7 UP, Sprite, Teem that are substitute for each other with a very little difference in taste and filling where as Mountain Dew falls in this category with unique taste and packaging. Mountain Dew has to face tough competition from Sprite (brand of Coca-Cola Company) and 7 UP (brand of Pepsi) both constitute 92% the market share. Competitors Profile Coca Cola Inc The Coca-Cola Company began its operation in Pakistan in 1953. Its brands include Coca-Cola ®, Fanta ®, Sprite ®. It has approximately 70000 retail outlets in its distribution list. The Coca-Cola Company sponsors the Basant Festival in Lahore, a festival that marks the beginning of spring and attracts tourist from all over the world. It also sponsor music concerts through out the country for teenagers and underprivileged children. The Coca-Cola company is the selected supplier for Pakistan Railway, serving soft drinks in stations, platform and on trains. 7 UP Pepsi Cola Inc. launched 7 UP in Pakistan in 1969. It is consider as the market leader in the white drinks category. Pepsi Cola introduced 7 UP in Pakistan in 1969. Today 7 UP is considered the market leader in the white drinks category. 7 UP is financially strong and well established brand. Competitive Strategy for Mountain Dew Mountain Dew is new to the soft drink market of Pakistan as it was failed in the previous experience due to not having good marketing strategy. After analysis I recommend following strategy moves for Mountain Dew in order to compete with 7 UP and Sprite. Product Proliferation Now it will be provided in variety of sizes (see table 1.1) in order to increase the consumption and making price conscious consumer buy the product as they will purchase it according to their specific need. Product Innovation Mountain Dew itself is an innovative product in the market of Pakistan because of it unique citrus taste and energizing attributes. Distribution Innovation Mountain Dew will not only rely on distributors but it will develop its own distribution channel in order to get access to the market from all the dimensions. Market Segmentation A large group has been identified within the soft drink with similar wants for Mountain Dew and market segmentation will be done on the basis of geographic, demographics and psychographics of the customers. Geographic At start it will be launched in Karachi city only after that it will be introduced in the rest of Sindh, Punjab, NWFP and Baluchistan. Developing an Advertising Program Advertisement is a cost effective way to circulate messages, whether, build brand preference or to educate people. Advertising Objective Convince the market of the brand superiority. Type of Advertising As Mountain Dew is at its initial stage, we will use informative advertising, making people aware of the product, its quality and benefits of using the product. Advertisement Budget Mountain Dew is at the beginning of product life cycle, as consumers are not aware of it, thus large investment will be required for advertisement. Advertising Message Forget past as its gone, look new and choice new which is Mountain Dew. Selecting Media For Mountain Dew advertisement we will chose media that is cost effective and covering large number of audience. As it is customer-oriented company, its goal is to serve maximum number of customers. Electronic Media Electronic media will be used for advertising Mountain Dew i.e. TV. Its commercials will be on aired on PTV (Pakistans national Channel) and entertainment channels like ARY Digital, Hum TV and GEO Entertainment. Print Media Apart from electronic media company will advertise in newspapers like The News, Dawn and Magazines like Akhbar-e-Jehan. Billboards Billboards will be place on all major areas of the cities like Deltons, SITE, Korangi Bridge, FTC etc. Sales Promotion: Sale promotion tools we are going to use for Mountain Dew are as under: Free Trials Free trails will be offered for the first week to 2000 consumer who visited retail outlets. Prizes / Contest For the first two month company will attach coupon to each bottle, after filling it customer will return this coupon to retailer who then forward to company, through lucky draw on weekly basis consumer will be awarded prizes like motorbike, bicycle, mobile etc. Critical Reflection on Learning Outcomes Mountain was first launched in 1994. It tried to get the image of activating and energetic soft drink with a unique citrus taste, providing customer with a highest product value. Customer had wide range of choices in selecting product quantity. Mountain Dew offered the same price as its competitors were offering i.e. Rs. 10 for regular bottle but with additional quantity of 50 ml. the reason it failed to capture the market was market plan. Following were the problem with there marketing plan: 1. Company introduced the product at the end of July, but summer season in Pakistan starts from march and ends on September, so the timing to introduce the product was not good. 2. It was introduced in glass bottles that were used by 7 UP. Same look, same color, only the brand name was changed 3. The launch was fragmented. Instead of launching it in one city and covered more area they launch it in five cities (Islamabad, Karachi, Lahore, Gujranwala, Faisalabad) covering only one or two location. That was not good. 4. Pepsi Cola Inc. did not advertise properly in media to make consumer aware of the product. Why Organization Need Marketing Plan It is an essential document for both large corporate marketing departments and for startup companies. The Marketing Plan is generally undertaken for one of the following reasons: Needed as part of the yearly planning process within the marketing functional area. Needed for a specialized strategy to introduce something new, such as new product planning, entering new markets, or trying a new strategy to fix an existing problem. Is a component within an overall business plan, such as a new business proposal to the financial community? When writing the business plan, the Marketing Plan section explains how youre going to get your customers to buy your products and/or services. The marketing plan, then, will include sections detailing your: Products and/or Services and your Unique Selling Proposition Pricing Strategy Sales/Distribution Plan Advertising and Promotions Plan The easiest way to develop your marketing plan is to work through each of these sections, referring to the market research you completed when you were writing the previous sections of the business plan.

Rock And Roll In The 1950s

Rock And Roll In The 1950s Rock and roll set the cultural standard of a generation. The components which comprised the landscape of modern life, and in particular American life, in the 1950s provided not only the backdrop but the impetus for the development of rock and roll and its impact on society. Rigid social rules enforced on a younger generation with more time and money on its hands than ever before sparked a flame of rebellion that threatened to burn traditional social conventions to the ground. It was these factors which constructed the framework for the renovation of social mores that began in the 1950s and drastically changed the social order of the 1960s and beyond. The music which came into being during the second half of the 20th century reflected the dualistic consciousness of the battle between constraint and rebellion which was fought by the youth of the times (Weinstein 94). An understanding of the beginnings of this battleground must start with a look at the nature of the society that preceded it. At the beginning of the 20th century, teenagers and young adults were not thought of as a separate societal group known as youth. Youth was simply a transitional period between childhood and adulthood (Weinstein 94). It was common for young people to be engaged in full-time work before they were old enough to be sexually mature. Post-World War II affluence coupled with changes in labor laws and a need for a better-educated work force meant that young people entered the labor market later and had more free time. Rather than working to help support their families, teenagers spent the money they earned (or got from their parents) on themselves. The post-war economy gave teenagers more disposable income than any previous generation had enjoyed (McDonald 85). Rather than thinking of their youth as a time of training to become productive members of society, many young people began seeing it as a time to live hedonistically for the moment and to rebel against assertions of adult authority (Weinstein 94). Perhaps the most emblematic aspect of this societal segment was its music, which was first known as rock and roll, then merely as rock, and later developed into a bewildering array of different types of rock (Weinstein 91). Rock and roll did not spontaneously generate from nothing as a wholly new art form. Rather, it was a hybrid of blues, dance-oriented rhythm and blues, and country, or hillbilly music (Hill 43). Rockabilly evolved in the mid-fifties, as a white southern fusion of country music, blues, gospel, and rhythm and blues, and provided the musical catalyst which allowed many white musicians to break free of the boundaries of traditional country music and move on to early rock and roll (Friedlander 16). Although the various types of blues and country music were gaining in popularity by the early 1950s, it would not be considered wholly proper for a cultured, urban, middle-class white teenager to listen to or, especially, to dance to this type of music (Hill 43). The pulsating beat of this type of music, and the rock and roll it was evolving into, made it particularly appealing to youth-and appalling to adults. The forbidden nature of this race- and class-specific music made it more compelling than mainstream, white music. It is important to remember that society in the 1950s was very rigidly controlled by the same mind-sets that allowed McCarthyism to take root. Racial segregation and sexual repression were a fact of the 1950s (McDonald 95). Young people living in that most proper decade were yearning to break free, and rock and roll music provided that outlet (Hill 45). Rock and roll music was considered nothing less than culturally subversive by the older, power-wielding generation because it allowed white, middle-class youth to mingle with and be influenced by improper elements such as Negroes and poor white trash (Hill 51). Rock and roll scandalized many white people. The scandal was that white adolescents were adopting black cultural styles and black heroes. This was miscegenation, racial mixing, and was seen as a rebellious act against the dominant group (Weinstein 95). The beat of rock and roll, which made it so danceable, was nothing less than the savage and primitive rhythm of darkest Africa invoking the beat of sexual intercourse (Hill 47). So powerful was the music on the malleable minds of youth that some even considered rock and roll a new form of mind control with dangerous affinities to fascism (Hill 47). This market-driven Negrification of white youth that the new strains of music invoked frightened many of the older generation, who d id what they could to stifle it. Attempts were made to placate the youthful thirst for rock and roll by having white singers like Pat Boone cover the most popular songs, but the driving beat of true rock and roll could not be stopped (Hill 49). A major contributor which allowed rock and roll to sweep the country like an unrelenting tidal wave was the advent of television. The FCC had blocked television licenses for a time due to concerns over technical problems, but in 1952 began granting them again. When television took over almost all the comedy and variety programming that had been the purview of radio, radio stations found themselves with hours of programming to fill-and a new genre of music to fill them with (Curtis 42). Conservative, middle-class parents saw this new kind of music as a threat to their social domination and way of life (Hill 54). No single person exemplified this threat more than Elvis Presley. Elvis was the antithesis of the Pat Boone crowd, a rebel from a poor, working-class family. He was considered both culturally and politically dangerous; his conduct, dress, and music challenged traditional notions of class and race, and arguably, even gender as well (Hill 55). To some, Elviss wild, grinding, abandoned hip movements . . . were reminders of the old spectacular presentations of female sex, like that of a burlesque show (Hill 55). In Elviss first television appearance on the Milton Berle Show, his dancing gyrations caused a public outcry. His next scheduled television appearance, on the Steve Allen Show, was only saved by the instigation of a plan to thwart the offensive hip movements: he sang Hound Dog dressed in formal tails and sang to a basset hound (Shumway 126). When he appeared on the Ed Sullivan television show later that year, he was shown only from the waist up, per Sullivans edict. Elvis seemed to epitomize the idea that rock and roll had sexualized teenagers, causing them to become addicted to the pleasures of the body. Rock and roll seemed to do away with inhibitions and provoke a sort of erotic vandalism (Altschuler 67). In the 1960s, the original rock and roll music of Chuck Berry, Jerry Lee Lewis, and Elvis Presley began to evolve into the rock music of the Beatles, Kinks and Rolling Stones (Weinstein 96). By the late 1960s, rock music had begun to develop a social conscience (McDonald 85). Songwriters like Bob Dylan and Lennon and McCartney started to write about social issues such as war, the economy, politics, and feminism. Rock and roll had moved from the music of teenage rebellion to the music of the masses (McDonald 85). Advocating the use of mind-altering drugs and opposing the governments military policies became the youthful rebellion of that decade (Weinstein 95). It was during this time that teenagers were transformed into youth' (Weinstein 96). The distinction between the two is not just a matter of semantics. Young people began to become conscious of themselves as actors on the world stage, aware that their social consciousness wielded a power of its own. The baby boom generation was beginning to attend college, where the free speech movement turned into the youth-based anti-Vietnam War movement (Weinstein 96). The civil rights movement and the assassinations of the Kennedys and Martin Luther King, Jr. also contributed to the transformation of consciousness of the eras youth. These events affected the type of rock music that was being created, as singer-songwriters like Bob Dylan and Barry McGuire voiced the political objections of a generation. A backlash of social repression against political demonstrations by young people had a dampening effect on the use of protest as a power tool. The riot in Chicago at the 1968 Democratic national presidential convention and the killing of student protestors by the Ohio National Guard at Kent State University may have contributed to a greater tendency on the part of youth to delve into psychological and spiritual journeys with the aid of drugs, rather than seeking social change on the front lines of demonstrations (Weinstein 96). The lyrics to rock songs would often promote these inner pursuits of the drug-assisted mind, while a particular sub-genre, psychedelic rock, was used to enhance the hallucinatory experience. The raw, raucous exuberance of 1950s rock and roll still existed in various manifestations of rock music, but it had also split off into other types of music with a much quieter, more introspective, form of rebellion. It was arguably the rigid nature of the social structure of the 1950s which instigated its own destruction. It may be inherent within the youthful spirit to rebel against whatever restraints the older generation imposes. However, the rigidity of the mid-20th-century middle class mindset, combined with a newfound post-war affluence, set the stage for major social change, and the soundtrack to that change was rock and roll. Without the convention-shattering impact of 1950s rock and roll on societal expectations, the enormous social upheavals of the 1960s might never have come about, or at least, might have occurred decades later. The wild abandon of rock and rolls youthful enthusiasm opened doors of class, race, and gender that had never been opened before, paving the way to a complete reshaping of social interaction.

Why the Labour Party Won the Election in 1945 Essays -- Papers

Why the Labour Party Won the Election in 1945 The Labour Party won the general election in 1945, with Clement Attlee returning as Prime Minister. The state of play was that Labour has won 314 seats, the Conservatives 294. Socialism was not widely recognised until 1945. The majority of people were almost frightened by it. This was because Russia was a socialist state, promoting communism. When Russia proved to be a reliable alley during the war, socialism became less strange and was more approved of. The middle class citizens now started to vote socialism, they saw it as respectable. This therefore increased to amount of votes for labour. After the war, there was a mood for social change. This was because soldiers who came home from serving in the War came back to unemployment. They were promised a land fit for hero’s but instead came back to a depression. The 1930’s depression caused poverty in Britain and many citizens lost their job and became unemployed, the British public did not want to have go through this again. This caused for a change in government to see what a different party would offer the nation, to improve its chances of recovering now the war was over. The labour slogan was â€Å"Let us face to the future†, this slogan prompted forward thinking. Labour promoted the welfare state; this was made by written in the Beveridge report and labour made it specific in its manifesto. This meant families could receive the Allowances Act which would provide a regular sum for second and subsequent children to be paid to the mother. The National Health Service Act in order to provide a free and fully comprehensive health se... ...o† in power. This was the internal security police of Nazi Germany. The Nazis established the Gestapo in order to monitor and stamp out any political opposition to the Hitler regime. Under Heinrich Himmler, the Gestapo's powers became brutal and far-reaching in ferreting out Jews, Marxists, and even moderate critics of the regime. By referring the labour party to such a brutal regime it was not approved upon and lost creditability for the conservatives. Overall the actions of Winston Churchill and his decisions through the campaign cost them to loose the election to Labour. I believe that the conservative’s ways of campaigning and relying on gratitude from the British public for winning the war, lost them votes. I also believe that by trying to discredit the Labour party also lost them respect, which lost them votes.

Pornography and Feminism :: Feminism Feminist Women Criticism

Pornography and Feminism    It is constantly surrounding us. It cannot be evaded. Pornography is an initial part of the entertainment mainstream. Whether it is in magazines, or in music, pornography is gender-prejudiced. The word pornography can be defined as the depiction of erotic behavior intended to cause sexual excitement.    Degrasion towards women is its only accomplishment. The poses they take and the acts they perform are all part of the discrimination that women face . The only thing pornography offers is negative effects on women. Pornography, whether on a page, in music, or on screen, is degrading to all females. Magazines, posters, and other materials portray women as something less than human. A women in Florida argued that she was harassed by her male co-workers who put up graphically sexual posters and calendars, some showing women being abused. Among the offensive materials was a poster with a frontal view of a nude women with a dehumanizing USDA choice printed on it. Also , a teacher in Canada asked the Ontario Human Rights Commission to order the removal of pornographic magazines from convenience stores on the grounds that they create a hostile environment for women. Even Playboy and Penthouse , two of the more popular menà ¾s magazines that actually contain insightful articles on current i ssues or events, degrade women. Psychologist Marty Mckay says that the only way to protect womenà ¾s rights is to prohibit the sale of skin magazines in corner stores. Men are not put into the same portion, and there in lies the discrimination. When speaking of pornography in action, X- rated videos are the first thing that comes to mind. A shop in downtown Toronto that sells dirty movies and frightening looking sex toys has Ultra Great Sex tapes for less than $25.30. One scene contains two men performing simultaneous anal and vaginal intercourse on one women. The obscenity law found in subsection 8 of section 163 in Canadaà ¾s Criminal Code says that a work is absence and illegal if one of its dominant characteristics involves the undue exploitation of sex. A Canada court created three rankings for obscenity. The first, any materials that mixes explicit sex and violence , or include children. The second, works that involves explicit sex and degradation that encourage violence or harm toward women. Finally, other sexual explicit materials is permissible because the obscenity law cannot à ¾inhibit the celebration of human sexuality.

Solve a Problem

Solve a Problem Paper Laura Cud university to Phoenix PHALLI Creative Minds and Critical Thinking Jansen Buckler August 07, 2013 The concept of creativity in processing a strategic plan was not implemented in a professional scenario of consolidating two warehouses together; a consolidation that creates a centralized operation to maintain transparency for customer satisfaction. The creative process has two broad applications to open the thought process of being creative: solving problems and resolving controversial Issues (Ruggeri, 2009).More to the point the terms problem and issue noticeably overlap; both terms refer o an unpleasant condition that challenges the resourcefulness to provide a satisfactory remedy to an explosive problem. Although the term Issue divides personnel against each other, both sides have created barriers against the opposing party. By evaluating the four stages of creativity will gain an understanding to have a productive project while maintain transparency t o the customer. The tour stages to creative process that should have applied to a consolidation project begin with (a) searching for challenges (Ruggeri, 2009).Frequently challenges are presented with issues that create an evidential dilemma. Problems that include longer than expected customer wait time due to multiple warehouses to execute a response of materiel issue to the customer. To meet this challenges In an original yet effective way management must (b) express the problem or issue to identify the problematic areas for consolidating the warehouses. Recognizing the problems within an issue will yield a plausible solution.Furthermore having to transport materiel issue documents between building causing double and sometime triple handling of materiel hard copy issue documents. Only after the (c) investigating to problem or issue will management discover the pertain Information necessary to deal effectively with customer dissatisfaction of having to wait long periods of time to receive materiel, especially under urgent conditions. The investigating stage allows the process to be mapped out to see where fresh Ideas can be Implemented and old processed might be evicted bring about a new and improved management of hard copy documents.These fresh concepts will be the source of (d) producing ideas that generates credible consideration to decide what action to take In order to mitigate the current customer wait times. Although there are two obstacles to overcome: the unwitting tendency to limit Ideas regarding familiar habits and creating barriers to the â€Å"unknown† to change (Ruggeri, 2009). The Ana in our project tell short in this stage, as a team on this consolidation project we taunt ourselves tempting to hold tight to the current processes. It seemed that the new processes were alien and the creativity within this project fell short.Because we fought the inevitable the turn-around time of the projects cradle to grave life line went from a two mon th expected closure to a six month lingering of barriers to change. Understanding the techniques used to break down the barriers of change and have a successful consolidation closed the fourth stage of creative processes. The techniques used in this consolidation challenge were trim-fold, stake holders that included the employees, management, and customers. Both employees and management was observant to the change that was occurring.Both parties were involved in his or her internal reveries causing them to miss the bulk of what was causing the change to occur. The customers were frustrated by observing the constraints in receiving materiel and watching the installation fall apart due to miss-communication between employee and management. Management was looking for the imperfection in the current processes and provided training to the employees before the change was executed. All three parties saw imperfections of their own and learned how to handle those changes when they searched f or their causes.Management had to be sensitive to the implications of this consolidation and recognize the controversy from the change. To properly investigate the currently problem, management must first identify the problems that need to be solved. Management had to search out the facts behind the change; they would use eye witness testimony from the customer (Ruggeri, 2009). This testimony will give the customer a chance to vent their frustrations. Expert opinions from other entities that have consolidated their processes to see were their problematic issues were and what worked smoothly.Conduct surveys with the employees who would experience the change in the processes and how that will affect daily production. Finally management shall review their own experiences to see where in the problem lays on their end. By taking in all these prospective will allow management to have a 360 degree view of the problem and possible solutions to resolve the constraints in the consolidation pr oject. Questions to be answered before the consolidation can be implemented: * What will the new management hierarchy look like? How will the new processes fall into the old processes of issuing materiel? * Will we still use hard copy documents? * How will the customers be affected by this change? * How will the customer overcome their current frustrations? To better understand the problem behind this consolidation project, the stakeholders were on the verge of experiencing a change that had a variable of unknowns. Yes, the consolidation would reduce the turn-around time for the customers to receive their materiel, and the use of hard copy documents prolonged the issues rates.There were several advantages for technology and computerized documents to expedite the materiel issues. Although the hierarchy would change moving employees into a centralized location, the employees would see a minimal impact because the management system was not going to change Just the location. The new pro cesses would fall into the old process nicely due to the computerized issue documents and the track-ability of the eateries will show a positive chain of custody with an exchange of hands.The Old nard copy documents cause constrains Witt the loss to paperwork and past issue to materiel. Currently there are no hard-copy documents they were resolved when the documents became electronic. The customers will experience a bottle neck effect during the consolidation but once the materiel is moved into the new building it will have a stronger turn-around time. The customer will overcome their frustration by keeping an open like of communication and give a advance notice of intent with urgent items that need to be expedited.At the conclusion of this project it was noticed that the Seems were customer constraints and the lost of materiel transparency during the move. And the Jewels were that communication between the stakeholders kept the material movement seamless, as well as the advances in technology. Ultimately this project was a success, although if we would have used the creative process within our implantation we would not have experience the various constraints. References Ruggeri, V. R. (2009). The art of thinking: A guide to critical and creative thought (9th deed. ). New York, NY: Pearson Longhand.

The Silver Linings Playbook Chapter 31

Letter 2-November 15, 2006 business equal blame,First, allow me verbalize its obedient to let verboten from you. Its been a long cartridge holder, which has been strange for me. I mean, when you atomic number 18 married to someone for eld and then you dont see that person for virtually as many years, its strange, right? I dont nonice how to explain it, especially since our uniting ended so abruptly and scandalously. We never got a chance to talk subjects all e genuinelyplace one-on-one bid civilized adults. Because of this, sometimes I appreciate maybe its almost as if Im not real authentic the multiple Pat-less years have sincerely transpired, only when maybe its been only a brief separation that feels like years. give railroad c be a solo car tease that takes all night but feels like a bearingtime. Watching all those highroad dashes flying by at seventy miles an hour, your eyes becoming lazy slits and your instinct wandering oer the memory of a whole lifetime past and future, puerility memories to thoughts of your own death until the numbers on the dashboard clock do not mean anything anymore. And then the sun comes up and you get to your destination and the ride becomes the thing that is no longer real, because that surreal mental picture has vanished and time has become meaningful again. in conclusion making contact with you is like arriving at the end of a long car ride and realizing I went to the wrong send appear that I have ended up in the past somehow, at the mien of origin instead of the dock of destination. only at least(prenominal) I in the end get to say that to you, which is important. It probably sounds stupid, but maybe you k at present what I mean. The realm of my life you once filled has been nonentity but highway dashes since you were put away, and I am hoping this exchange of letters leave alone help to provide closure for both of us, because soon I will develop back to the place I was earlier Ti ffany contacted me, and we will be only memories to distributively other.I can hardly consider how much you wrote. When Tiffany told me you were writing me a letter, I did not expect you to give her twain hundred photocopied pages of your diary. As you can sound off, Tiffany was not able to lead me all of the pages over the phone, because that would have taken hours She did read me the antecedent note and then filled me in on the rest, citing your diary very much. You need to have intercourse it was a lot of work for her to read through the manuscript and pick out the parts she thought I should envision. For Tiffanys sake, disport deposit your following letter to flipper dollar bill pages should there be a next letter as adaptation five pages aloud takes a long time and Tiffany is typing up what I consecrate over the phone as well, which is already too much to ask of her. (She really is a phenomenally kind woman, dont you hazard? You be lucky to have Tiffany in y our life.) Maybe its the English teacher in me, but I feel as though a page limit is best. No offense, but lets try to be concise. Okay?Congratulations on your terpsichore performance. Tiffany says you performed flawlessly. Im so proud of you Its hard to imagine you dancing, Pat. The way that Tiffany described the performance was very impressive. Im glad you be taking an absorb in new things. Thats good. I sure enough wish you had danced more with me.Things at Jefferson racy School are gloriously shitty. The PTA pushed for online step books, and now parents have access to their childrens grades 24/7. You would hate working here now because of this new development. All parents have to do is log on to a computer, go to the Jefferson High School Web page, preface an ID and a password, and they can see if their nipper turned in his homework on any given day or scored poorly on a start up quiz or whatever. Of course, this means if we are behind on our grading, parents will know and the aggressive ones will call. Parent-teacher conferences have increase because of this. Every time a scholar misses a single homework, Im hearing from parents. Our sports teams are losing pretty regularly too. bus topology Ritchie and Coach Malone both miss you. Believe me when I say they could not fill your shoes, and the kids are worse off without Coach Peoples at the helm. The life of a teacher is subdued hectic and crazy and I am glad you dont have to deal with this symbol of stress as you heal.Sorry to hear about your father being aloof. I know how much that used to mental disorder you. And Im also sorry your Eagles are up and down but at least they beat the Redskins last weekend, right? And flavour tickets with Jake, you must feel as though you died and went to heaven.I think its best to say I am remarried. I wont go into details unless you deprivation me to, Pat. Im sure this comes as a shock to you, especially subsequently Tiffany read me the many parts of yo ur diary that seemed to indicate you button up hope to concord our marriage. You need to know this is not freeing to happen. The truth is I was planning on divorcing you before the accident, before you were checked into the un becalm health facility. We were not a good match. You were never home. And lets face it our sex life was shit. I cheated on you because of this, which you may or may not remember. I am not try to hurt you, Pat far from it. I am not proud of my infidelity. I regret cheat on you. provided our marriage was over before I began my affair. Your mind is not right, but I have been told your healer is one of the best in mho Jersey, your treatments are working, and your memory will knuckle under soon when it does, you will remember how I hurt you, and then you will not even want to write me, let alone try to re-create what you think we once had.I understand my stark(a) response to your very long and concupiscent letter might make you upset, and if you dont w ant to write me again, I will understand. But I wanted to be ethical with you. Whats the point if we lie now?Yours,NikkiP.S. I was very impressed with your finally reading many of the books on my American Lit. syllabus. some(prenominal) students have also complained about the novels being so depressing. Try Mark Twain. huck Finn ends happily. You might like that one. But Ill ordinate you the same thing I carve up my students when they complain about the depressing disposition of American literature life is not a PG feel-good movie. Real life often ends badly, like our marriage did, Pat. And literature tries to memorandum this reality, while showing us it is still possible for people to endure nobly. It sounds like you have endured very nobly since you returned to new Jersey, and I want you to know I admire that. I hope you are able to reinvent yourself and live out the rest of your life with a quiet sense of satisfaction, which is what I have been trying to do since we parte d.

Imogene king Essay

As residence (1965) says To run into at and listen to self is ofttimes too onerous without the help of a significant figure (nurturer) who has learned how to stool up a mirror and seem board to invite the behaver to hear and listen to himself. If he accepts the invitation, he will look the concerns in his acts and as he listens to his exploration done the reflection of the nurse, he may uncover in sequence his difficulties, the chore area, his problem, and eventually the threat which is dictating his out-of-control behavior. Major ConceptsThe several(prenominal) human who is 16 years of advance or older and past the acuate st climb on of a long-term malady is the commission of nurse grapple in antechambers work. The source of competency and motivation for healing is the psyche care recipient, not the wellness care provider. manse emphasizes the importance of the soul as unique, competent of growth and learning, and requiring a quantity mortal approach.Healt h can be inferred to be a state of self-awareness with conscious excerpt of behaviors that are optimal for that individual. Hall stresses the essential to help the person explore the means of his or her behavior to identify and conquer problems through developing self-identity and maturity.The concept of bon ton/environment is dealt with in relation to the individual. Hall is credited with developing the concept of Loeb nub beca part she assumed that the hospital environment during treatment of acute unwellness creates a difficult psychological go steady for the ill individual (Bowar-Ferres, 1975). Loeb Center focuses on providing an environment that is contributive to self-development. In such a setting, the focus of the action of the nurses is the individual, so that any actions taken in relation to society or environment are for the purpose of assisting the individual inattaining a personal purpose. treat is identified as consisting of participation in the care, core, and curative aspects of diligent care.SubconceptsThe Care readinessIt represents the nurturing component of nursing and is exclusive to nursing. Nurturing involves use the factors that confound up the concept of mothering (care and whiff of the person) and provide for teaching-learning activities.The captain nurse provides tangible care for the longanimous and helps the patient fulfil such basic daily biological rights as eating, bathing, elimination, and dressing. When providing this care, the nurses goal is the comfort of the patient.Providing care for a patient at the basic needs take aim presents the nurse and patient with an opportunity for closeness. As closeness develops, the patient can trade and explore feelings with the nurse.The Core CircleIt is found in the social sciences, involves the therapeutical use of self, and is shared out with other members of the health team. The professional nurse, by developing an interpersonal human relationship with the pa tient, is able to help the patient verbally express feelings regarding the disease process and its effects. through and through such expression, the patient is able to tally self-identity and further develop maturity.The professional nurse, by the use of reflective technique (acting as a mirror to the patient), helps the patient look at and explore feelings regarding his or her legitimate health status and related potential difference varys in lifestyle.Motivations are discovered through the process of bringing into awareness the feelings world experienced. With this awareness, the patient is now able to make conscious decisions base on understood and accepted feelings and motivation.The Cure CircleIt is based in the pathological and therapeutic sciences and is shared with other members of the health team. During this aspect of nursing care, the nurse is an active advocate of the patient. AssumptionsThe motivation and energy necessary for healing live on within the patient, rather than in the health care team.The three aspects of nursing should not be viewed as functioning individually but as interrelated.The three aspects interact, and the circles representing them change size, depending on the patients total course of progress. Strengths/WeaknessesStrengthsThe use of the terms care, core, and cure are unique to Hall.Halls work appears to be completely and hardly logical.WeaknessesHalls work is truthful in its presentation. However, the openness and flexibility necessitate for its application may not be so simple for nurses whose personality, educational preparation, and experience have not prepared them to function with minimal structure. This and the self-enforce hop on and illness requirements limit the generalizability. AnalysisHall imposed an age requirement for the application of her possibility which is 16 years of age and above. This limits the opening since it cannot be disregarded that nurses are approach with pediatric clients every now and then. hitherto though Hall confined her concepts for that age bracket, the concepts of care, core and cure can alleviate be applied to every age group but again, none was specified.The but tool of therapeutic communication Hall discussed is reflection. By inference, all other techniques of therapeutic communication are eliminated. Reflection is not always the most effective technique to be used.The concept of a patient aggregate such as having families and communities as the focus of nursing practice was not tackled. It is purely on the individual himself. Although, the position of the family or the community within the patients environment was modestly discussed.In the focus of nursing care in Halls concepts, the individual essential pass an acute stage of illness for you to successfully apply her theory. Therefore, this theory relates nevertheless to those who are ill. This indicates that no nursing connection with healthy individuals, families, or communities, and it negates the concept of health maintenance and disease prevention.