Marketing Communication Project for Abbey National Essay

Marketing communion Project for Abbey National - Essay ExampleThe appropriate packagingal product mix is chosen. The guidelines of evaluation and mark of the campaign is prepared.On COST, but not on PRICE The term Customers cost is very essential. It is not the monetary value what customer pays, but the value of the product and service customer has to delineate to acquire the product / go he /she is getting. Whether the customer is getting the value for moneyOn COMMUNICATION but not on PROMOTION The emphasize is on Communication. There is no place of product or service promotion. The buy decision of a customer no longer depends only on the product or services offered. It also depends on various other factors like company reputation, its standing in public physique etc. Communication is the most essential aspect in achieving this goal. The communication process should be a two way process involving the customer for feedback.As per the American Association of Advertising Agencies , the IMC can be defined as a concept of marketing communication planning the recognizes the added value of a plenary plan that evaluates the strategic role of a variety of communication disciplines e.g. general advertising, direct response, sales promotion and public relations - and combines those disciplines to provide clarity, consistency and maximum communication impact1.The core idea back tooth Integrated Marketing Communication is to combine the various communication tools that are traditionally used individually of each other in such a way that a synergetic effect is created taking care of making the effort seamless or homogeneous. It emphasizes that the communication becomes more effective and efficient collectable to the result of the consistency and synergetic effects of all the tools used. It should be noted that the emphasize is put on the words consistency